Thursday, 26 February 2015

Commercial for adoption and fostering causes offence

Barnardo`s have collaborated with KFC to make a propaganda film for adoption and fostering:

by Hannah Meadows

Foster carers and adoptive families who took exception to the new KFC TV advert took to social media to express their views as it hit their screens this week. The ad shows a boy with his social worker, arriving in a foster/adoptive family for the first time to a KFC dinner, and then whizzes through the highlights of his growing up in that family, playing football, getting a girlfriend, graduating... and then returning as an adult to visit his family for another KFC bargain bucket.

Those who dislike the ad have argued that the trauma a child experiences in an abusive and/or neglectful birth family, compounded by the anxiety of being taken into care, cannot be mended by a bucket of chicken, however finger-lickin' good it might be.

They believe that KFC are suggesting their chicken fixes these things. Some examples of the comments on Twitter:

@TheMilesCollins: 'Fostering just got easier - [buy] a KFC 'bucket' - simples! #kfcadvert' @TaKenUK1:

'The new KFC advert is very disturbing. It diminishes the trauma and pain of children going into care and those already there. Complaint sent'

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