"However, Cambridge Analytica is a mere offshoot of Strategic Communication Laboratories (SCL Group) – an organisation with its roots deeply embedded within the British political, military and royal establishment."
"Indeed, as the Observer article which broke the scandal said `For all intents and purposes, SCL/Cambridge Analytica are one and the same`."
"Like Cambridge Analytica, SCL group is a behavioural research and strategic communication company."
"In 2005, SCL went public with a glitzy exhibit at the DSEI conference, the UK’s largest showcase for military technology."
"Its ‘hard sell’ was a demonstration of how the UK government could use a sophisticated media campaign of mass deception to fool the British people into thinking an accident at a chemical plant had occurred and threatened central London. Genuinely."
Chemical threat, deception, manipulation of the the British people: that`s interesting.