"In its latest marketing ploy to prove it is more than a chemical mill masquerading as a restaurant, McDonald’s has launched a new Happy Meal toy: a pedometer."
The month-long `step-it` toy promotion is intended to encourage children to exercise. McDonald’s Canada Senior Marketing Manager, Michelle McIlmoyle, discussed the new temporary addition. `Physical activity is important to everyone of all ages. We very much support children’s well-being,` she said in a press release, as reported by Digital Trends."
"Step-it is in line with McDonald’s general philosophy for Happy Meal toys, which is to make toys that encourage either physical or imagination-based play,` she added."
"The new wristband fitness tracker is the company’s latest effort to clean up its image."