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Friday 24 October 2014

FCKH8 Ad campaign


For the latest ad campaign from t-shirt company FCKH8, the brand enlisted five girls between the ages of 6 and 13 to spread the word about issues regarding gender, race and sexuality.

One by one, these princess costume-clad girls address pay inequality, gender expectations and sexual assault with unexpected frankness. The clip features cursing aplenty ("Fuck that sexist shit!") amidst statistics about the pay gap, rape and violence against women.

http://mashable.com/2014/10/22/fckh8-campaign/

Behind every one of the five children are questionable adults who are prepared to degrade the little girls. This is child exploitation and totally inappropriate.

Princess costumes and feminism are a ridiculous mix. When this gets tied in with children provocatively swearing on behalf of women - conspicuous by their absence - the effect is even more warped. There`s a subliminal message here which is insulting to women, and girls.

See the video on youtuge: the hypersexualisation of girls
https://www.youtube.com/watch?v=hwUwchCeeI4

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